ALL IN 1 PACK
Wundertüte is a design intervention, which responds to the lack of time, skill and motivation of cooking on a daily basis.
Its simple, convenient format provides an incentive to cook a daily meal and hence revives the value of home cooked food in a time of take-away and instant meals.
It contains individual, compostable bioplastic containers with fresh and conveniently prepared ingredients for one person, as well as recipe instructions. The outer packaging was designed to be ergonomically held in one hand in order to disincentivise the use of a carrier bag. The design also allows for the packaging to be reused as a herb / plant pot in order to prolong the product lifespan.
Most people don’t plan meals in advance and therefore find food shopping overwhelming.
Food preparation, i.e. washing, chopping, ..
is considered the biggest
inhibiting factor when cooking.
Generally, people value
fresh ingredients and home cooked meals.
Less than 40% of shoppers bring their own reusable bag for grocery shopping.
Packaging waste makes up
the biggest part of post consumer waste pollution.
HOW COULD WE CREATE A PRODUCT, THAT INVOLVES A SIMPLE, HOLISTIC COOKING EXPERIENCE (INCL. SHOPPING AND PREP) BUT PROVIDES CONSUMERS WITH A HOME COOKED MEAL WHILST LIVING IN A CIRCULAR ECONOMY?
outer container reused as herb pot
biodegradable food containers