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A/S STUDIOS

Creative Concept & Design
by Alida Sielaff
 
About me
ABOUT ME

Munich-based creative working across concept, design, and brand.

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Graduated in Product Design from Central Saint Martins (London).

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Currently developing concepts as Associate Creative Director for WWP Group (Munich) — with a focus on experiential marketing. 

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Connecting strategy, design, and storytelling across brand and experience.

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Brand Strategy

Brand Identity

Creative Direction

Experiential Concepts

Digital & Social

DESIGN PROJECTS
P R O D U C T
PRODUCT DESIGN

KINTSUGI
CEREMONY KIT

The Kintsugi Ceremony experience looks at giving a product a special meaning by incentivising the consumer to collaboratively craft an object along with a lasting memory.

CADBURY
LUCKY LAYERS

Inspired by the British childhood game “pass the parcel”, consumers can eat their way through this interactive and indulgent chocolate product to discover its delicious fillings.

FORTY FOUR
RADIO

FortyFour is a radio, designed for the furniture brand Emeco. Its timeless design language and unconventional materiality reflect essentials of the brand's design language.

HERMÈS
CUTLERY SET

A cutlery set and box designed for the French luxury house Hermès. The design language follows the classic equestrian heritage of the brand and reflects core characteristics of Hermès.

C O R P O R A T E
CORPORATE + WEB DESIGN

BRIGITTE REITZ
PHOTOGRAPHY

Identity, including logo and website for Munich based photographer Brigitte Reitz.

WILDBRÄU
WEBSITE

A complete makeover of the Wildbräu website to match the online presence with the fresh, new branding of the iconic, Bavarian brewery.

T Y P E
TYPOGRAPHY

LDN
TYPEFACE

This typeface was designed as an homage to my long term hometown London. It is inspired by architectural structures, contrasting shapes & light and shadow play.

GET IN TOUCH
Contact.
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