Alida Sielaff | Design

ALIDA SIELAFF

DESIGNER.CREATOR.STORYTELLER.
 
ABOUT ME.

I am a 24-year old, dynamic and passionate creative from Munich, Germany.

I graduated from London's Central Saint Martins’ Product Design course and have worked as a 3D Designer at creative agency Jones Knowles Ritchie in London.

 

I have experience across a range of creative disciplines ranging from product design to branding and advertising.

As a creative, I enjoy solving challenges through strategic, innovative thinking to create holistic designs with a strong narrative.​​

GOOD DESIGN IS MAKING SOMETHING INTELLIGIBLE AND MEMORABLE.

GREAT DESIGN IS MAKING SOMETHING MEMORABLE AND MEANINGFUL.

Dieter Rams

DESIGN PROJECTS
 
PRODUCT DESIGN

KINTSUGI
CEREMONY KIT

The Kintsugi Ceremony experience looks at giving a product a special meaning by incentivising the consumer to collaboratively craft an object along with a lasting memory.

CADBURY
LUCKY LAYERS

Inspired by the British childhood game “pass the parcel”, consumers can eat their way through this interactive and indulgent chocolate produc to discover its delicious fillings.

FORTY FOUR
RADIO

FortyFour is a radio, designed for the furniture brand Emeco. Its timeless design language and unconventional materiality reflect essentials of the brand's design language.

HERMÈS
CUTLERY SET

A cutlery set and box designed for the French luxury house Hermès. The design language follows the classic equestrian heritage of the brand and reflects core characteristics of Hermès.

YINYANG

AIRPORT SEATING

YinYang originates from a brief which asked to re-envisage conventional airport seating. It aims to responds to unfulfilled consumer needs and design opportunities, that were identified through qualitative user research.

WUNDERTÜTE

Wundertüte is a design intervention which aims at providing an incentive to prepare a daily home-cooked meal despite the lack of time, skill or motivation of cooking.

 
CORPORATE + WEB DESIGN

BRIGITTE REITZ
PHOTOGRAPHY

Identity, including logo and website for Munich based photographer Brigitte Reitz.

WILDBRÄU
WEBSITE

A complete makeover of the Wildbräu website to match the online presence with the fresh, new branding of the iconic, Bavarian brewery.

 
TYPOGRAPHY

LDN
TYPEFACE

This typeface was designed as an homage to my long term hometown London. It is inspired by architectural structures, contrasting shapes & light and shadow play.

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